Mary Whittle

Principal, Strategic Marketing Matters, Inc.

Mary Whittle is principal in a boutique consultancy that concentrates on helping leadership teams create and execute transformational digital journeys. Strategic Marketing Matters (SMM) has developed a program specifically focused on supporting C-level executives and Board Directors understand the significant impacts of evolving technologies on their organizations. A core strength of Mary’s is the ability to coalesce groups of people to undertake ground- breaking activities that deliver spectacular results. Mary brings a unique perspective on ICT evolution having worked with hundreds of technology industry giants in crafting GTM strategies for VARs and their CIO clients, for almost 30 years. Her unique view to the industry enables her to identify a broad landscape of value adding functionalities based on each client’s particular area of focus and need, then spearheading innovative business practices for capitalize on these developing trends. Mary holds an Richard Ivey School of Business, MBA, is a graduate of U of T Rotman’s Director’s Education Program, and is a certified Corporate Director (ICD.D) of the Institute of Corporate Directors.